After pouring content into social media, you get none of the profits- it goes to the website.
Tsu gives you (the person who makes the content) 90% of the profits (and the other 10% goes to powering Tsu).
This isn't the first site to promise this, and I find that they are often 'scammy', or don't have quality content because people go there just to make money, but I think Tsu is different.
It's very modern, and has a sorta Facebook-like feel.
I really like it, and, after all, I got an awesome username... @Miller.